Chris Shigas, senior VP fo French/West/Vaughan, has moved to ABB as director of media relations for the global automation and power technology giant.
Shigas is based in ABB's North American headquarters in Cary, N.C., serving as lead spokesman for the region.
Mary Flieller, VP of corporate comms. for ABB, said the company is experiencing "profound growth" in the region, adding Shigas will help in "telling the ABB story to North America."
After a decade in TV news, Shigas did PR stints at Capstrat and Webb Patterson Communications.
ABB is based in Zurich.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
