FleishmanHillard has landed corporate PR duties for global brewing titan A-B InBev.
FH is the longtime agency of InBev brand Budweiser.
Based in Belgium and Sao Paulo, AB InBev posted 2015 revenue of $43.6B across brands like Beck's, Victoria, Michelob and Corona, among others.
Weber Shandwick previously handled the corporate PR work.
The coompany is in the process of wooing regulators for clearance of its $104B acquisition of rival SABMiller.
Marianne Amssoms is VP of global communications for A-B InBev in New York.
Some well-honed communications strategies typically deployed in an activist situation must be set aside when the activist is also the founder of the company. Such situations require a more tailored response: one that respects the founder’s credibility without conceding the company’s future, addresses shareholders’ financial interests while acknowledging questions of legacy, and anticipates that the fight may be as personal and persistent as it is strategic.
Molly Fogarty, who rose to head of corporate affairs & sustainability at Nestle during a nearly 23-year stint, will join Brunswick Group as a partner in DC on Sept. 14.
Senior leaders have been exiting newly combined agencies since the wave of integrations started—the kind of departures that don't always make headlines but show up in who's running client accounts six months later.
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
