FleishmanHillard has landed corporate PR duties for global brewing titan A-B InBev.
FH is the longtime agency of InBev brand Budweiser.
Based in Belgium and Sao Paulo, AB InBev posted 2015 revenue of $43.6B across brands like Beck's, Victoria, Michelob and Corona, among others.
Weber Shandwick previously handled the corporate PR work.
The coompany is in the process of wooing regulators for clearance of its $104B acquisition of rival SABMiller.
Marianne Amssoms is VP of global communications for A-B InBev in New York.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
