 Aaron Gordon |
Just how bad were these texts, which were meant for another lawyer on the case?
The subject matter was about as damaging as you can imagine: Implications that Manziel is grappling with drug use? Check. Disclosing the quarterback’s confidential legal strategy. Check. The revelation that the 22-year-old may have spent more than $1,000 at a smoke shop? Check.
An NFL contract may not hang in the balance, but we all have something to lose by texting and emailing recklessly.
The good news is that protecting yourself from a catastrophic communications faux pas is easy:
Think analog, not digital
Technology has made communicating at the speed of light second-nature, but there’s something to be said for hiring couriers, using certified mail and hand-delivering highly sensitive information.
Take your time
This sounds simple, but living in a fast-paced world where information travels between continents in seconds means taking nothing for granted. Double check email addresses and attachments, think twice before composing important notes from your phone while on the go, and don’t be afraid to save your email or Tweet as a “draft” if it’s not ready for prime time.
Assume nothing is private
Manziel’s attorney had the unfortunate luck of accidentally sending his text to a reporter, but we’re all just a Re-Tweet, screenshot or forwarded email away from humiliation if our correspondence gets in the wrong hands. Assume anything you put in writing is ripe for public consumption.
Don’t rely on disclaimers
We’ve all seen noticed the fine print at the bottom of corporate emails. These confidentiality statements may protect you in a court of law, but you don’t stand a chance in the court of public opinion once damaging information gets out.
Pick up the phone and own it
You’re bound to make a mistake; it’s human nature. Rather than doubling down on impersonal correspondence by apologizing via text or email, do yourself a favor and pick up the phone. A simple explanation and “I’m sorry” takes courage, and the person on the other end of the line will appreciate the gesture.
It’s only a matter of time until you find yourself on the wrong side of a wayward Tweet, text or email. Always remember that smart — not speedy — communication can go a long way toward protecting yourself, your brand and your business.
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Aaron Gordon is a partner at Schwartz Media Strategies, a public relations and digital media firm that counsels companies in how to manage (and avoid) communications crises.
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