New Orleans-based food/beverage, lifestyle and travel agency Deveney has been named PR agency of record for Emeril’s Homebase, the corporate office that manages the line of restaurants belonging to celebrity chef Emeril Lagasse.
Deveney was chosen after competing in a formal RFP process with other local and national agencies.
 Emeril Lagasse |
Lagasse is the executive chef and proprietor behind a dozen restaurants in New Orleans, Las Vegas, Orlando and Bethlehem, Pennsylvania. The regional James Beard Award winner, who makes regular appearances as a judge on the Bravo program “Top Chef” and is a food correspondent for ABC’s “Good Morning America,” opened his New Orleans flagship Emeril’s in 1990. A forthcoming New Orleans establishment, Meril, debuts this year.
Corporate office Emeril’s Homebase manages operations of Lagasse’s line of restaurants, as well as accounting, human resources, PR/marketing and merchandising efforts, as well as children’s educational non-profit Emeril Lagasse Foundation, which Lagasse established in 2002.
Deveney’s Lifestyle practice will lead PR efforts for Emeril’s Homebase and will promote its line of New Orleans restaurants as well as its forthcoming Meril concept.
Deveney, which was founded in 1996, maintains an additional office in West Palm Beach, Florida. Clients include the Louisiana Travel Promotion Association, the New Orleans Conventional & Visitors Bureau, Bayou Rum and Ruth’s Chris Steak House.
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