Burson-Marsteller has hired two senior digital strategists, Chris Gee and Helen Nowicka, to dually serve as managing directors of digital strategy and content.
Gee will serve as head of digital strategy and content in B-M’s U.S. Corporate/Financial Practice. Nowicka will hold the same role within the agency’s Consumer Brand practice. Both will be based in New York.
Gee, who was previously stationed at Burson-Marsteller from 2006 to 2010 as digital creative director, rejoins the agency from RF|Binder, where he served as chief digital officer. Prior to that he was managing director of social media and digital strategy at New York communications firm Teneo Strategy and U.S. managing director at Splendid Communications.
Nowicka was previously managing director of business development at content marketing agency Meredith Xcelerated Marketing, was a digital executive VP at Porter Novelli and also formerly served as UK head of digital for that Omnicom Group unit. Before that, she was with London agency The Red Consultancy. Nowicka was a journalist prior to her career in PR, serving as a freelance reporter for The Guardian and The Times in London.
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