Burson-Marsteller has hired two senior digital strategists, Chris Gee and Helen Nowicka, to dually serve as managing directors of digital strategy and content.
 Chris Gee |
Gee will serve as head of digital strategy and content in B-M’s U.S. Corporate/Financial Practice. Nowicka will hold the same role within the agency’s Consumer Brand practice. Both will be based in New York.
Gee, who was previously stationed at Burson-Marsteller from 2006 to 2010 as digital creative director, rejoins the agency from RF|Binder, where he served as chief digital officer. Prior to that he was managing director of social media and digital strategy at New York communications firm Teneo Strategy and U.S. managing director at Splendid Communications.
 Helen Nowicka |
Nowicka was previously managing director of business development at content marketing agency Meredith Xcelerated Marketing, was a digital executive VP at Porter Novelli and also formerly served as UK head of digital for that Omnicom Group unit. Before that, she was with London agency The Red Consultancy. Nowicka was a journalist prior to her career in PR, serving as a freelance reporter for The Guardian and The Times in London.
Ballard Partners names former Burson managing director Mike Waterman as MD. Waterman comes to Ballard from ROKK Solutions... The Herald Group brings on Trace Scruggs and Evan Lukaske as VPs... Travelier, which operates platforms for booking intercity transportation services via buses, trains and ferries in 124 countries, appoints Mario Gavira as CMO. 
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
