Global Strategy Group has formed an analytics practice with the addition of Emily Norman, an analytics consultant for President Obama's campaign and McKinsey & Company.
GSG said Norman leads an existing team of data scientists and digital pros that complement its respected Democratic polling unit under Nick Gourevitch and Jefrey Pollock.
Gourevitch said helping clients reach audiences today means targeting customers or voters on an individual level. He sees the combination of analytics and traditional polling as the best approach.
Norman has consulted for Democratic National Committee and Deloitte, and served as director of data for charter school network KIPP.
Real Chemistry has hired Wunderman Thompson’s Andy Johnson as chief information officer.
The communications industry is often so caught up in the role of measurement that it loses sight of arguably the most important component in the measurement mix—the client’s bottom line.
Imre has recruited Atul Sharma, who was VP-analytics at Porter Novelli, for the senior VP-intelligence slot.
Some of the ways in which analytics and artificial intelligence are transforming today’s communications landscape.
Edelman has launched a disinformation offering to help clients combat deceptive and false material with fact-based communications.
