Global independent agency Finn Partners today announced that it has acquired Washington, D.C.-based branding, design and marketing services firm Greenfield Belser.
Financial terms of the deal were not publicly disclosed.
One of the largest graphic design firms in Washington, Greenfield Belser was co-founded in 1984 by Burkey Belser and Donna Greenfield. The company's national client list includes professional services firms, law firms and wealth management firms, as well as universities and trade and professional associations.
|Finn Partners founding partner Peter Finn (left), with Burkey Belser, Managing Partner of Greenfield Belser, a Finn Partners Company.|
Greenfield Belser now becomes a division within Finn Partners, to be known as Greenfield Belser, a Finn Partners company. Belser has been appointed to the role of managing partner of this division. The firm will be integrated into Finn Partners’ existing digital and creative division, Finn Partners Digital/Creative. That practice, which had staffed 50, will now bolster a team of 75 nationwide, with all Digital/Creative staff reporting to Noah Finn. Finn Partners founding partner Peter Finn told O’Dwyer’s that one of the agency’s goals “is to increase that group to 100 by the end of next year.”
The agencies’ D.C. offices will also merge, bringing Finn Partners’ total staffers in Washington to about 85.
Finn told O’Dwyer’s that his team had been introduced to Belser and Greenfield last fall through a mutual friend, during a time when his agency had been looking to strengthen and expand its digital and creative capabilities. As it turns out, the two firms shared a number of clients, and Finn said he was impressed with the agency and heard terrific things about the work it did.
“We talked about our priorities and vision for the future, and they were excited about the path we were on,” Finn told O’Dwyer’s. “(Greenfield Belser) offer us even deeper resources in branding and digital than we already have, which is important to us. Their clients are very excited about it and we’re hearing a great deal of enthusiasm internally as well as a lot of positive feedback from the outside world.”