Aon Affinity's Healthy Paws Pet Insurance operation has engaged Coyne PR as AOR for PR to promote the brand and overall importance of pet insurance.
Coyne will focus on consumer PR, content development, and media relations to broaden the client's audience and customer base.
Coyne VP Jennifer DeNick said the firm will utilize the emotional bond between pet and pet parent to support the brand.
Bellevue, Wash.-based Healthy Paws insures more than 170,000 dogs and cats. Competitors include Petplan, Nationwide, Pets Best and ASPCA Pet Insurance.
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