M&C Saatchi PR has been named U.S. communications agency of record for online ticket marketplace GameHedge.
GameHedge is a secondary market where fans can buy tickets to sporting events. A feature differentiating this site from similar services is the addition of GameHedge’s “Good Game Guarantee,” where customers receive a refund of 50 percent of the site’s price if a home team loses by a certain number of points. The service was launched in the U.S. in June.
New York-based M&C Saatchi PR will serve in an ongoing partner role to help drive GameHedge’s awareness and sales. The agency supported the brand’s launch last month.
M&C Saatchi PR is part of London-based international advertising network M&C Saatchi Group.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
