M&C Saatchi PR has been named U.S. communications agency of record for online ticket marketplace GameHedge.
GameHedge is a secondary market where fans can buy tickets to sporting events. A feature differentiating this site from similar services is the addition of GameHedge’s “Good Game Guarantee,” where customers receive a refund of 50 percent of the site’s price if a home team loses by a certain number of points. The service was launched in the U.S. in June.
New York-based M&C Saatchi PR will serve in an ongoing partner role to help drive GameHedge’s awareness and sales. The agency supported the brand’s launch last month.
M&C Saatchi PR is part of London-based international advertising network M&C Saatchi Group.
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