Canadian media monitoring company MediaMiser has finalized its acquisition of former PR Newswire property Agility. News of the initial asset purchase agreement, the financial terms of which were not publicly disclosed, was first reported in May.
MediaMiser is a unit of digital and media services parent company, Innodata.
PR Newswire’s divestment of Agility was reportedly an antitrust clearance provision for that company’s $841 million sale to Chicago-based software giant Cision. Cision finalized its acquisition of PR Newswire in June.
Agility, a global media contact database platform, employs about 50 in the US and UK. MediaMiser’s acquisition includes all assets and rights, including Agility's staff, applications, platform and 1,500-plus customers. Agility in 2015 accounted for approximately $5 million in revenues.
MediaMiser's new Agility offering will become known as Agility PR Solutions. MediaMiser will expand the Agility database using Innodata's database augmentation technology and research teams. The new Agility platform will offer monitoring capabilities, data insight tools and analytic services for PR agency customers.
In light of the acquisition, MediaMiser now becomes one of only three global media contact dataset companies left. The new Agility PR debuted yesterday.
MediaMiser in 2014 acquired the major assets of bankrupt PR trade publication Bulldog Reporter for a reported $135,000.
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