Steinreich Communications has acquired fashion PR and creative marketing shop Kenwerks.
New York-headquartered Kenwerks, which was founded in 2009 by CEO Kenneth Loo, maintains an additional office in Los Angeles. The agency, which staffs creative services, digital marketing and entertainment marketing practices, specializes in PR, brand management and event production. Clients have included Australia Luxe Collective, Boohoo.com, Cult Denim, K-Swiss, Mavi Jeans, Koolaburra and Southern Tide.
Kenwerks’ staff will become Steinreich employees in light of the acquisition, and will move into the agency's east and west coast offices. Loo joins the agency as senior vice president of Steinreich’s fashion group.
The acquisition is Steinreich’s third in the last year. The New York-based agency, which maintains additional offices in Fort Lee, NJ, Washington, London, Los Angeles, Frankfurt and Tel Aviv, in April acquired High Point, NC-based home furnishings shop McNeill Communications, and now represents more than 50 home furnishings brands.
“We saw this acquisition as a great opportunity to acquire a leading brand in the category,” Steinreich Communications President and CEO Stan Steinreich told O’Dwyer’s. “The intersection between home furnishings, where we are the largest agency in the country, and fashion is only growing. The addition of the Kenwerks team to our company enables us to offer clients in both sectors greater strategy and services to help them grow their businesses.”
PR industry mergers and acquisitions shop The Stevens Group assisted in the negotiations.