Ketchum has elevated North American head Barri Rafferty to president of the firm, as CEO Rob Flaherty trades the president title for a chairman role.
Flaherty said Rafferty, a 22-year veteran and senior partner of the Omnicom firm, will help manage global growth of the firm and pursue new opportunities. Flaherty said she "embodies the future of our agency, and our industry."
Rafferty continues to oversee North American operations, as well as its digital and sports & entertainment units. She also oversees its Access Emanate, Capstrat, and Harrison & Shifman operations.
Ketchum earlier this year formed a 20-member leadership council and advisory board and moved chairman Ray Kotcher to a non-executive chairman role.

4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations.
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Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando.
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.



