Pamela Gill Alabaster, VP of global corporate responsibility for Estee Lauder Companies, has moved to Revlon under its new CEO to head global corporate communications and CSR.
Alabaster reports directly to newly minted Revlon president and CEO Fabian Garcia in New York, overseeing internal and external comms., public affairs, and CSR.
Garcia took the reins of Revlon in March after leading Colgate-Palmolive.
She earlier spent 20 years at L'Oreal, including as senior VP of corporate comms., PA and sustainable development.
Revlon, controlled by Ron Perelman, last month moved to acquire Elizabeth Arden for $870M.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
