Los Angeles-based PR and marketing agency S+L PR has been named U.S. agency of record for Japanese confectionery company Ezaki Glico USA, makers of iconic snack brand Pocky.
The popular chocolate covered cookie stick, which made its Japanese debut in 1966, is currently expanding its distribution into U.S. retailers such as Target and Costco.
S+L will work to promote awareness of the snack and expand the brand’s fan base in the U.S. consumer market through media campaigns as well as experiential communications channels.
Pocky is represented for all digital branding and advertising efforts by Scottsdale, AZ-based digital branding agency Santy. That agency acquired S+L in March.
S+L, which specializes in fashion and sports brands, was founded in 1988. Other clients include Blundstone, Cienta, K. Bell Socks and Pavepara.
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