Lou Hammond GroupNew York-based Lou Hammond & Associates has changed its name to Lou Hammond Group and installed a new corporate identity.

Founder and chair Lou Hammond said the change reflects the evolution of the agency, noting “recent staff additions and expanded services in branding, advertising and digital were the catalyst for the name change.”

The 32-year-old firm specializes in travel and luxury goods with additional outposts in Charleston, S.C., Los Angeles and Miami.

CEO Stephen Hammond said a new name and services will open new doors for the firm. "We’re excited about this new chapter -- for ourselves and for our clients," he said.