HDMI Licensing, LLC, the agent that oversees licensing and global industry implementation of proprietary audio/video interface HDMI, has named New York-based tech agency Feintuch Communications its North American PR agency of record.
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HDMI technology, now the audio-video digital interface standard for televisions, computer monitors, video projectors and game systems, was established in 2003 through a partnership between Hitachi, Panasonic, Philips, Sony, Thomson, RCA, Toshiba and Sunnyvale, CA-based semiconductor manufacturer Silicon Image Inc. The latter company is parent company of HDMI Licensing.
Feintuch will offer ongoing media relations support for HDMI Licensing and will implement a series of projects to promote the HDMI standard and the interface’s use across all segments of the trade and consumer markets.
Feintuch Communications in 2015 accounted for nearly $820,000 in net fees, according to O’Dwyer’s ranking of PR firms.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
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