Bridget Starkey, VP for consumer accounts at Zeno Group, has shifted to Lyft to head consumer communications as a director for the New York-based ride-hailing service.
Starkey handled accounts like Netflix, Jockey and Campbell Soup Company in two years at Zeno in New York.
She previously spent nearly eight years at Current Lifestyle Marketing, departing in 2014 as a director. She started out at The Grossman Group.
Brandon McCormick, a communications vet of Facebook, WhatsApp and Google, is VP of communications for Lyft.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
