Bridget Starkey, VP for consumer accounts at Zeno Group, has shifted to Lyft to head consumer communications as a director for the New York-based ride-hailing service.
Starkey handled accounts like Netflix, Jockey and Campbell Soup Company in two years at Zeno in New York.
She previously spent nearly eight years at Current Lifestyle Marketing, departing in 2014 as a director. She started out at The Grossman Group.
Brandon McCormick, a communications vet of Facebook, WhatsApp and Google, is VP of communications for Lyft.
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
