The CW television network has elevated Paul Hewitt to executive VP of communications.
The title bump from SVP oversees media relations, program publicity, corporate communications, talent relations and internal communications.
Hewitt joined The CW in 2006 after the VP, comms., slot at CW predecessor UPN, which was merged with The WB. He started out with Fox Broadcasting and rose to manager of corporate communications before departing for UPN.
At The CW, which is jointly owned by CBS Corp. and Warner Bros., he reports to network president Mark Pedowitz.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
