Peter Shafer, a research and analytics vet of Toluna, KRC Research and Harris Interactive, has joined Brunswick Group in Washington as a partner in its Insight operation.
Shafer was senior VP of Toluna's enterprise division for the past five years after serving as CEO of KRC in Washington.
Brunswick CEO Susan Gilchrist called Shafer an "incredibly experienced, high-impact opinion research expert who has advised clients at the highest level."
He also served as VP of client development for Harris Interactive and directed marketing for The Gallup Organization.
Shafer works for the National Football Leauge in its game day operations staff, as well.
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
Demystifying wire services, online only options & content syndication.
Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings.
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
