Cision has brought in Oracle senior VP Kevin Akeroyd as CEO, as the PR software heavyweight moves forward from absorbing rivals Vocus and PR Newswire.
Current CEO Peter Granat becomes chairman of Chicago-based Cision's board with the addition of Akeroyd. "I've been honored to lead the Cision team during such an exciting period of growth for the company," he said. "I look forward to working with Kevin and this remarkable Cision team in my new role as chairman of the board."
Akeroyd is general manager and senior VP at Oracle Marketing Cloud, overseeing a bevy of acquisitions as Oracle moved up in the marketing cloud space. He was previously COO of Jugsaw and GM CEO, GM of Data.com, part of salesforce.com, among other posts.
Cision claims growth from $130M to $630M in annual revenue after its acquisition binge over the past two years under private equity owner GTCR.
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
Demystifying wire services, online only options & content syndication.
Join Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services during an O'Dwyer's recorded webinar. Discover insider strategies and real-world examples of productized service offerings.
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
