Serbia has booked Zapwater Communications as it slates its first media tour targeting US travel press.
Chicago-based Zapwater will put together a press tour for a week-long October trip to the Eastern Europe nation for the National Tourism Organization of Serbia.
The country is looking to build on the 2.5M foreign tourists who visited in 2015 and has increased its tourism budget to nearly $9M. That includes about $1M in subsidies for organizing visits.
Zapwater's Neda Bencun is fluent in Serbian and will lead the effort with agency president David Zapata.
Serbia is looking to capitalize on Air Serbia's non-stop service from New York JFK to Belgrade's Nicola Tesla International Airport launched in June. Hundreds of mineral springs and several spas in the country's picturesque mountains are a top draw.
The Illinois Dept. of Commerce and Economic Opportunity’s Office of Tourism has awarded MMGY Global its worldwide PR, social media and trade representative account.
St. Kitts, a Caribbean island about 1,300 miles southeast of Miami, is looking for a PR agency to help build its reputation as an uncrowded, vibrant destination.
Reflecting on what matters most in an industry that’s always changing.
Creative collaborations between brands are a perfect strategy for delivering greater value and impact across audiences.
