Nicaragua's tourism board has engaged Myriad to pitch the Central American country to US and Canadian travelers.
The account covers tourism marketing, trade and media relations as Nicaragua looks to burnish its image as a unique and unspoiled tropical destination with beaches and jungles to explore.
Ana Carolina Garcia, promotion and marketing director for INTUR, the country's tourism board, said Myriad is asked to "establish and grow Nicaragua's awareness in our critical American and Canadian market."
Nicaragua is positioning itself as a easy flight from southern US cities like Houston, Atlanta, Miami and Fort Lauderdale.
On the political front, President Daniel Ortega has raised eyebrows as he consolidates power, although the country enjoys an economic stability elusive to its leftist neighbors.
The country must also deal with the outbreak of the Zika virus that has made travelers weary of the region.
Myriad president and CEO Al Merschen said his firm will work to make Niragua "the next 'must see' destination," pointing to its lakes, beaches, volcanoes, Spanish colonial architecture and archipelagos.
Luxury travel looks a little different to each traveler. To capitalize on those differences, each destination needs to come up with its own unique recipe for success.
Affluent travelers want to do more than just follow surface-level hospitality trends. To connect with them, spotlight the details that make a property extraordinary.
The Miles Partnership has updated its contract with Mexico’s Los Cabos Tourism Trust, showing fees of $985,560 for the two-year comprehensive marketing plan for North America.
The Illinois Dept. of Commerce and Economic Opportunity’s Office of Tourism has awarded MMGY Global its worldwide PR, social media and trade representative account.
St. Kitts, a Caribbean island about 1,300 miles southeast of Miami, is looking for a PR agency to help build its reputation as an uncrowded, vibrant destination.
