Virgin Atlantic has booked Boston's 360 PR as agency of record for the US for the UK-based airline of Richard Branson.
The work, won after a competitive pitch, includes PR support for its "Let It Fly" and "Business is an Adventure" campaigns, including PR and social efforts focused on the consumer market.
Lisette Kwong, who heads North American corporate affairs and communications for Virgin, praised 360's entrepreneurial spirit as "one that thinks big and minds the details for their clients."
360 CEO Laura Tomasetti said her firm will work as an extension of Virgin's team to highlight the "superiority of the Virgin Atlantic product" and push more business and leisure travelers to book on the airline.
Virgin's fleet includes 39 aircraft that fly to 33 destinations worldwide.
There was no incumbent on the US PR business. Weber Shandwick handles UK PR for Virgin.
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