Duluth Trading Company, the outdoor apparel and gear supplier sprung from a Minnesota store, has engaged Turner for PR.
Turner is charged with handling national consumer PR for the brand, as well as its retail expansion in the US.
Duluth started in 1989 in Duluth, Minn., but has since moved to Belleville, Wisc., and sells through its dozen or so retail stores, website and catalogs.
Melanie Dennig, a VP for Turner who handles the firm's "modern outdoor" clientele, said her firm looks forward to growing the brand's "loyalist base."
Dennig said Duluth is aimed at "modern, self-reliant America . . . equal parts tough, timeles and irreverent in its spirit."
Publicly traded Duluth posted first quarter sales of $68.6M with net income of $3.2M.
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