Wayne Hickey, who led Edelman's Bay Area operations, has returned to Weber Shandwick as a senior tech exec in San Francisco.
Hickey takes an executive VP role and senior tech practice strategist title with Weber focused on the firm's North America portfolio for consumer technology strategy.
At Edelman, Hickey led the firm's Microsoft and Xbox business before taking the reins on its San Francisco, Silicon Valley and Sacramento offices.
He was previously at Weber Shandwick Seattle, leading its digital entertainment practice.
Luca Penati heads Weber's San Francisco/Silicon Valley operations.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
