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Simultaneous television interviews by (former) Sen. Tom Harkin D-IA (L) and Gov. Terry McAuliffe. |
The Democratic National Convention Committee tapped Strauss to handle bookings for its Studio 2016 Operation from two weeks leading up to the event, and through the four days of the confab, which drew global coverage as Hillary Clinton was nominated as the party's candidate for president.
The studio was running for about 20 hours for each day of the four-day convention.
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DNC studio director Liz Hart praised Strauss for political savvy and enthusiasm during a "nearly round-the-clock in-house media studio." Hart noted the bookings help localize coverage of the convention for outlets throughout the country.
Strauss president Richard Strauss, the former radio director for the Clinton White House, called the assignment "a great honor," adding that the work helped "highight the many talented leaders and voices of the Democratic party."
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
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