Rockport, the 45-year-old Massachusetts footwear company credited with inventing the walking shoe, has donned Shift Communications as agency of record for PR.
Shift's Boston office will support the Marlborough, Mass.-based Rockport as it rolls out the "Made for Movers" campaign for the fall season. The campaign follow's Rockport's $280M sale in 2015 by Adidas to Berkshire Partners and New Balance.
The company has also brought in New York-based Madwell for creative work on the re-brand.
Susan Dooley, senior VP of global marketing for Rockport, told the trade pub Apparel that the new campaign "illustrates the heart and soul that goes into both making and wearing our shoes. Our consumers are constantly on-the-go, doing what they love. They want to look good and feel good without a second thought."
Cercone Brown of Boston previously handled PR and creative.
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