Digital guru Bonin Bough has departed the chief media and eCommerce officer post at Mondelez International.
Bough, a ubiquitous speaking presence on the digital marketing circuit and author of the recent "Txt Me," was previously VP of global media and consumer engagement for predecessor Kraft Foods and led digital and social media for PepsiCo.
On the agency side, he was executive VP and global director of Weber Shandwick's digital practice Screengrab, and a senior VP for Ruder Finn's digital practice RF Interactive.
Bough is slated to host "Cleveland Hustles," a CNBC reality series that matches business leaders with local entrepreneurs in Cleveland. LeBron James and business partner Maverick Carter are backers.
The CNBC series debuts Aug. 24.

Underscore Media, a new creator-led media venture dedicated to New York sports, is built around three established New York sports personalities, Sal Licata, Jimmy Traina, and John Jastremski.
McClatchy, which owns 29 daily papers across 14 states (including The Miami Herald, Sacramento Bee and Kansas City Star), launches a wave of layoffs that extends to at least 13 of those papers... The Toledo Blade, which was founded in 1835, is set to shut down on Dec. 31, unless owner Block Communications manages to find a buyer for it... A bill awaiting approval by California governor Gavin Newsom would give local newsrooms a boost.
Fox News Media issued a pretty sparse release to announce the departure of one of its stars. “Effective today, Maria Bartiromo is no longer with FOX News Media,” it reads.
Brunswick Group partner John Simons has joined CNN as senior director of business & media. He held top jobs at Time and the Wall Street Journal.
WNET, the nation’s largest public media company, names Edward O’Keefe its next president and CEO, effective September 21. O’Keefe succeeds Neal Shapiro, who becomes president emeritus and will retire at the end of the year... The Stealth Bot Prohibition Act, which would empower news publishers and other content providers to defend themselves by mandating transparency for all bots crawling their sites, in introduced in the House by Rep. Laurel Lee (R-FL) and Rep. Valerie Foushee (D-NC)... Google gets socked by European Union regulators with a $1 billion fine for using the platform’s dominance as a search engine to illegally undercut competition.



