San Jose-based tech agency McGrath/Power Public Relations and Communications has been named agency of record for home security giant Monitronics International.
The second largest home security company in the U.S., Dallas-based Monitronics provides monitored security systems and fire alarm services to more than a million residential and commercial clients in North America. The company, which was found in 1994, is a subsidiary of Ascent Capital Group.
McGrath/Power will kick off a multi-phased communications campaign for Monitronics, which will include influencer relations and awards recognition components, as well as earned media in the business and trade press.

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