American International Group has recruited Brunswick Group partner Cindy Leggett-Flynn to take the PR reins as chief communications officer for the New York-based insurer.
She takes a role vacated at the end of last year by Christina Pretto, who decamped to head communications and public affairs for private equity firm Lone Star Funds.
Leggett-Flynn reports to COO Jeffrey Hurd, overseeing corporate brand and marketing, media relations, internal comms. and corporate citizenship for the company.
She spent the past 16 years with Brunswick. She previously led US communications for biotechnology company Chiroscience Group.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
