TV network and video entertainment company Starz has plugged in Glover Park Group for communications and government relations focused on Washington.
Publicly traded Starz wants to engage government officials and the influential DC market about its programming and interest in the multichannel video sector, which is undergoing consolidation and faces scrutiny by regulators.
Starz claims 24.2M subscribers in the US and nearly 32M with the Starz Encore network. It has moved into original programming in recent years with shows including "Power" and "Survivor's Remorse" that have gained particularly strong viewership among African-Americans.
Starz last year engaged Venable to lobby officials on the importance of preserving diverse programming, as well as to advocate against industry consolidation.
GPG is part of WPP.
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