Jodie Magid Oriol, a 15-year veteran of Lionsgate and predecessor Artisan Entertainment, has moved to PMK*BNC as VP in its New York office.

Jodie Magid OriolThe firm said the hire, along with an expanded role for VP Rachel Aberly in both its talent and the new entertainment strategy & development departments, is part of its move "towards a more synergistic bi-coastal expansion."

Oriol held a series of roles at the studio most recently senior VP of theatrical publicity, a stint that included the "Hunger Games" franchise, "The Expendables," Tyler Perry films and the "Saw" series of films. She stepped down last year.

Aberly is working with Amazon Studios and Fox Searchlight on campaigns this year, and will also represent "The Limehouse Golem," "Jackie," "All I See Is You" and "The Oath" at the Toronto Film Festival.

The agency is part of Interpublic.