Jodie Magid Oriol, a 15-year veteran of Lionsgate and predecessor Artisan Entertainment, has moved to PMK*BNC as VP in its New York office.
The firm said the hire, along with an expanded role for VP Rachel Aberly in both its talent and the new entertainment strategy & development departments, is part of its move "towards a more synergistic bi-coastal expansion."
Oriol held a series of roles at the studio most recently senior VP of theatrical publicity, a stint that included the "Hunger Games" franchise, "The Expendables," Tyler Perry films and the "Saw" series of films. She stepped down last year.
Aberly is working with Amazon Studios and Fox Searchlight on campaigns this year, and will also represent "The Limehouse Golem," "Jackie," "All I See Is You" and "The Oath" at the Toronto Film Festival.
The agency is part of Interpublic.

Brunswick Group handles Endeavor, which has launched a review of strategic alternatives at the sports and entertainment combine as CEO Ari Emanuel believes Wall Street undervalues his company.
MWWPR has been retained by SportBLX to lead communications for the launch of a platform that allows fans and investors to own shares of unique assets in sports.
DraftKings is betting on Donald Trump-connected Ballard Partners to help it achieve its economic development and regulatory relief goals in Washington. (1 reader comment)
On November 15, “Ford v Ferrari” will roar into theaters, packing a publicity boost for two great global auto brands right on the marquee. Here's a Top Ten list of films in which a brand played a starring role. (1 reader comment)
Steven Spielberg’s Amblin Partners has brought on Dan Berger as executive vice president and head of communications.



