Lindsay Resnick, chief marketing officer and EVP for Wunderman Health, to ReviveHealth as executive VP in Nashville.
He was previously CMO for Gorman Health Group and HealthMarket, as well as EVP for Celtic Life and a manager Blue Cross Blue Shield Association.
Revive CEO Brandon Edwards called Resnick an "exceptional leader in the business of healthcare and consumer engagement."
Weber Shandwick acquired ReviveHealth in January.
Healing the Sick Care System: Why People Matter, a new book from FINN Partners chair global health and purpose Gil Bashe, says that the current healthcare system is not broken because it lacks innovation, talent or investment, but because it has lost sight of the people it exists to serve.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
