Drew Olanoff, a seasoned tech journalist and communicator, has moved to Mercury Public Affairs to open a San Francisco office for the firm.
Olanoff takes a senior VP title with Omnicom-owned Mercury.
Olanoff led communications for Rothenberg Ventures, River Studios in the Bay Area, as well as the Berlin-based start-up EyeEm. He did an in-house stint at Yahoo as PR manager as the company overhauled its corporate communications under CEO Marissa Mayer in 2013-14.
He was also a writer, editor and community director for TechCrunch and The Next Web.
Mercury has California outposts in Los Angeles and Sacramento. Google alum Ryan Brack is stationed in New York for the firm.

The principles of liberty, self-government and individual rights are often discussed as matters of history. Last week in Odesa, Ukraine, I was reminded they are also very much matters of the present.
How risks and opportunities have evolved for communicators in the second Trump administration.
Too many executives view public affairs as a technical task. They think that if their policy is strong, their facts are correct, and their lawyers are ready, the outcome will naturally follow. That’s a dangerous misconception.
A majority of Americans (52 percent) say president Trump launched the invasion of Iran in part to distract voters from the Jeffrey Epstein sex scandal. Forty percent disagree, according to Drop Site/Zeteo/Data for Progress survey conducted March 6-8.




