HfactorWater brand HFactor has hired New York-based marketing communications firm Evins Communications as its PR and marketing agency of record.

HFactor is a molecular hydrogen-infused water, which is antioxidant-rich and works as an anti-inflammatory agent. The New York-based company was founded in 2013.

Evins is charged with leading all media relations efforts as well as managing HFactor's strategic programming and partnership efforts.