5W Public Relations has been named agency of record for online booking site Reservations.com.
The hotel booking platform offers descriptions, pricing information and reviews of more than 200,000 hotels worldwide. The site has seen more than two million room nights booked since its launch in 2014.
5W will execute a comprehensive PR program for Reservations.com and position the site as a leading hotel booking resource within the travel and consumer space by showcasing its mission of offering curated hotel experiences.
5W accounted for nearly $21.5 million in net fees in 2015, according to O’Dwyer’s rankings of PR firms. Clients include Cheapoair.com, Jetsmarter KRUPS, L’Oreal, Unilever, Walgreens and Welch’s.