5W Public Relations has been named agency of record for online booking site Reservations.com.
 |
The hotel booking platform offers descriptions, pricing information and reviews of more than 200,000 hotels worldwide. The site has seen more than two million room nights booked since its launch in 2014.
5W will execute a comprehensive PR program for Reservations.com and position the site as a leading hotel booking resource within the travel and consumer space by showcasing its mission of offering curated hotel experiences.
5W accounted for nearly $21.5 million in net fees in 2015, according to O’Dwyer’s rankings of PR firms. Clients include Cheapoair.com, Jetsmarter KRUPS, L’Oreal, Unilever, Walgreens and Welch’s.
Why increasing the participation of local communities and business in major events can help increase awareness and visitation.
From humble beginnings in a spare room in her mother’s home to an agency with offices in New York, Miami and Los Angeles, Carolyn Izzo has always believed in the importance of personal connections.
Travel brands are discovering that joy, playfulness and a well-placed wink can help them create stronger emotional connections and engagement with potential travelers.
As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.
Sports tourism has become a major player on the travel landscape. The industry needs to keep its eye on the ball to make sure its effect extends past game time.
