iron planetPublicly traded industrial auctioneer Ritchie Bros. relied on Sard Verbinnen & Co. for PR support in its $760M acquisition of online heavy equipment marketplace IronPlanet.

Ravi Saligram, CEO of Vancouver-based Ritchie, called the deal a “transformative transaction” and the “next logical step” for his company’s growth.

IronPlanet, based in Pleasanton, Calif. and backed by Accel Partners, Kleiner Perkins Caufield & Byers, Caterpillar and Volvo, hosts an online portal for sales and auctions of used heavy equipment. The company was founded in 1999

Sard San Francisco principal David Isaacs advised Ritchie Bros. on the PR front.

Susan Stillings leads corporate communications for Ironplanet.