Travel, hospitality and lifestyle agency Hemsworth Communications has been named global agency of record for Margaritaville Holdings, LLC.
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Named after the hit Jimmy Buffett song, Margaritaville is a global brand that includes consumer products, restaurants, retail shops, hotels and resorts. The Margaritaville casual dining franchise was founded in 1985 and currently boasts about 30 locations throughout North America, the Caribbean and Australia. Two forthcoming resorts, Margaritaville Beach Resort Grand Cayman and Margaritaville Resort Orlando, are currently in development.
Leading worldwide media initiatives for Margaritaville Holdings, Hemsworth will help implement a PR plan for the brand and will develop communications programs that promote its hospitality division and support its licensing partnerships.
Fort Lauderdale, FL-based Hemsworth took in about $670,000 in net fees in 2015, accounting for 138 percent year-over-year growth, according to O’Dwyer’s rankings of PR firms.
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