MWWPR division Berk Communications and Marketing Group has been named agency of record for the Meatpacking Business Improvement District, the non-profit partnership representing the commercial interests in western Manhattan's Meatpacking District neighborhood.
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As AOR, Berk will be responsible for the district’s ongoing communication strategy and media relations, and will provide consultation regarding events, community programs and strategic partnerships. The account will be led by Berk travel and tourism VP Alexandra Spang.
New York-based Berk, which specializes in lifestyle, entertainment, travel and hospitality, was founded in 1999. Agency clients include Brother Jimmy’s restaurants, Armand de Brignac champagne and several hotel properties nationwide, as well as sports personalities such as Yankee slugger Alex Rodriquez and NBA superstar Kevin Durant. MWWPR acquired Berk in October 2015.
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