Financial PR shop Citigate Dewe Rogerson has set up an international hedge fund practice as the funds become more global in focus, capital and trading.
CDR said the new unit will be centered on London, New York, Hong Kong and Singapore as each region plays a key role in the global hedge fund sector. Said managing director Patrick Donovan: "If you’re an American manager, we can build your profile in Europe and in Asia. If you’re European, we can help build your brand in America and Asia. And if you’re based in Asia, we can tell your story in America and Europe for you.”
Senior Director Christen Thomson, former deputy CEO of the Alternative Investment Management Association, heads the unit for the London-based firm. At the AIMA, he oversaw strategic communications for the group of 1,700 corporate members, including large hedge funds and investors.
The firm notes the hedge fund industry faces a challenging external environment where funds must manage reputation, how they are perceived by investors and the market, and their own brands.
Vivian Chen is managing director of Citigate Dewe Rogerson in New York, where most of the world's largest funds and investors are based.
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