Analytics platform Sysomos has tapped Peter Heffring as CEO, a year after the San Francisco-based company acquired social marketing service Expion, which Heffring co-founded and led.
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Peter Heffring |
Sysomos, which split from Marketwire last year, said Heffring will lead the company into its "next phase" as it looks to combine acquisitions like Expion and the visual listening application Gaze into its social media analytics software.
Heffring said the company is committed to continued investment in products and platforms related to its "social intelligence" field.
Heffring spent 14 years at IBM before founding an enterprise CRM company that was sold to NCR in 2000 for $90M. He co-founded Expion in 2010.
When executed properly, PSAs have unique staying power and register with the viewer on a much different level than mere ads trying to sell something, explained 4media group chief client officer Laura Pair at the Mid-Atlantic MarCom Summit Oct. 9 in Washington, D.C.
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