New York agency Rubenstein Public Relations is handling a media relations campaign for coffee product brand line Eight O’Clock Coffee.
The iconic coffee brand, which debuted in 1859, is a subsidiary of the Tata Global Beverages family of brands.
Rubenstein will lead an integrated media relations campaign for the launch of a new Eight O’Clock Coffee line titled Infusion. That new line, whose rollout was announced this month, features two new coffee varieties: Infusions Alert and Infusions Relax.
RPR’s campaign will encompass traditional and digital media placement, as well as multi-market experiential marketing publicity.
How innovative brands can win in the “sober curious” economy by demonstrating flexibility and authenticity.
How public relations, paid media and GEO can work together to help brands establish credibility and meet consumers in an AI-driven media landscape.
Strategies for health and nutrition communicators to build trust in today’s divisive health and nutrition landscape.
A practical trend-reports playbook for food and beverage marketers.
Why partnering with female athletes can bring new, valuable perspectives and visibility to food and beverage campaigns.
