New York agency Rubenstein Public Relations is handling a media relations campaign for coffee product brand line Eight O’Clock Coffee.
The iconic coffee brand, which debuted in 1859, is a subsidiary of the Tata Global Beverages family of brands.
Rubenstein will lead an integrated media relations campaign for the launch of a new Eight O’Clock Coffee line titled Infusion. That new line, whose rollout was announced this month, features two new coffee varieties: Infusions Alert and Infusions Relax.
RPR’s campaign will encompass traditional and digital media placement, as well as multi-market experiential marketing publicity.
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