Boston-based PR agency marlo marketing has been named agency of record for Margaritas Management Group Inc., which oversees operations of east coast restaurant chain Margaritas Mexican Restaurant.
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The appointment follows a three-month brand review that began earlier this year.
With 26 locations, Margaritas is the largest privately owned Mexican restaurant chain in New England. The Portsmouth, NH-based company was founded in 1984.
MMG hired marlo to oversee the company’s internal and external marketing efforts and to outline a new direction for the company’s growth. The agency will now lead marketing efforts for all of its restaurants, as well as fast-casual concept Tacomano.
marlo marketing, which maintains a second office in New York, specializes in consumer, professional services, restaurants, travel and hospitality PR. The agency was founded in 2004.
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