White spent 16 years at AMC networks, where she ultimately held the role of PR director. She’s since served as a publicity consultant for the Hallmark Channel, NBC Universal, Game Show Network and PBS, and also headed publicity for TV show talent at New York-based Integrated PR. In 2008 she launched her own consultancy, Dina White PR. She began her TV show publicity career in 1991 as a publicist for AMC and Bravo.
White will now lead K2’s media relations efforts as well as its newly formed television division, and will continue to oversee various entertainment and corporate clients.
K2 was founded in 1996 by former TV producer Heidi Krupp, who serves as CEO. Clients include American Express, Ann Taylor, CVS Pharmacy and Levi’s, among others, and the agency has repped celebrities such as Mike Tyson, Brett Michael, Boyz II Men and Yanni.