PR firms that join the O’Dwyer database now will receive an extra three months of exposure plus access to the O’Dwyer website for the next 15 months, a copy of the 2016 O’Dwyer’s Directory of PR Firms, and an O’Dwyer magazine subscription through December 2017.

O'Dwyer's Database of PR Firms“Firms can describe their special practice areas, display their logos, show photos of executives and staff, and post YouTube and other videos” for the low price of $300,” said publisher Jack O’Dwyer.

“The more than 400 firms have been listing with us for many years attest to the results they have obtained in terms of new business leads and accounts actually won,” he said. Virtually all of the major firms are participants.

“Firms that are interested should access the Find the Right PR Firm database which will show them how other firms are promoting themselves,” said O’Dwyer. "They will see the creativity and energy that firms display in their new business efforts."

O’Dwyer’s Tracks Special Practices

O’Dwyer’s ranks at or near the top of Google searches when clients post such terms as tech PR, healthcare PR, financial PR/IR and other special practices.

“That is because we have been tracking the special practices of PR firms since 1992,” said O’Dwyer. “PR, like medicine, law and many other occupations, has developed expertise and deep backgrounds in specialized areas. We save clients lots of time when they start shopping for outside counsel,” he said.

O'Dwyer's September '16 Beauty/Fashion & Lifestyle PR MagazineO'Dwyer's Sep. '16 Beauty/Fashion & Lifestyle PR Magazine

The practices include, besides tech, healthcare and financial, food/beverages, travel, sports/leisure, beauty/fashion, entertainment cultural, environment/public affairs, home furnishings and agriculture.

O’Dwyer’s package of products and services includes a web subscription to the end of 2017, weekly online newsletter, monthly O’Dwyer’s magazine, which published 692 pages in 2015, and a copy of the 322-page 2016 O’Dwyer’s Directory of PR Firms. Total value is more than $500, O’Dwyer said.

Only subscribers can obtain access to the database of more than 150+ client RFPs that are posted on the website during the year. O’Dwyer website traffic is averaging 68,000 visits per month so far in 2016.

PR firms can join the database by filling out an online form, downloading a PDF or by emailing me at [email protected] or circulation director Melissa Werbell at [email protected]; 646/843-2082.