New York-based agency Feintuch Communications has been named PR agency of record for marketing consultancy the Center for Emotional Marketing.
CEM is a full service strategy and innovation firm with roots in neuroscience and psychology. The agency claims that brands impart a highly nuanced series of associative cues, and offers a framework for companies to manage and improve their brand perceptions among consumers. The Westchester County, NY-based firm was founded in 1995 by Leslie Zane, who previously held marketing and product development roles at Revlon, Johnson & Johnson, Procter & Gamble and Avon.
Feintuch’s campaign for CEM will include media relations, case histories, bylined articles, speaking platforms and sponsorships in a bid to promote CEM’s thought leadership. The account will be led by agency president Henry Feintuch and senior managing director Richard Anderson.
Feintuch, which represents consumer tech and clean tech companies, in 2015 accounted for nearly $820,000 in net fees.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
