Christine Cassiano, head of healthcare for W20 Group, has shifted in-house to Kite Pharma, a publicly traded Santa Monica-based biopharmaceutical company focused on treating cancer.
Cassiano takes the role of VP of corporate communications and IR, a new position at Kite. President and CEO Arie Belldegrun said in a statement that the company is at an "inflection point" as it moves toward a "commercial organization."
The company received a big boost last month on solid Phase II results for its Non-Hodgkin lymphoma treatment.
Cassiano joined W20 when it acquired her then-three-year-old firm, ARC2 Communications and Media, which she founded with a former Hill+Knowlton colleague, Andrea Rothschild. W20 brought back Emily Poe last month to head its healthcare practice.
Cassiano held corporate posts at Amgen and Allergen and worked IR for Tickets.com.

Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.

The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.



