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Reston, VA-based sports shop Buffalo.Agency has been named public relations partner of North American pro soccer league the United Soccer League.
The largest professional Major League Soccer organization in North America, Tampa-headquartered USL currently boasts 29 teams across nearly two-dozen states and three Canadian provinces.
Buffalo has been charged with spearheading a communications plan with media outreach that supports digital and social content integration, with the agency publicizing the league, its owners and players in mainstream consumer and trade press outlets. The agency is the first PR firm to partner with the league.
Buffalo.Agency in June rebranded from its former moniker, Buffalo Brand Invigoration Group, after acquiring advertising and branding shop Sparky’s Garage, thereby transitioning to a full-service agency from a firm that focused primarily on golf PR.
Other Buffalo clients include Fila, Galvin Green, GolfBoard, Hydrapak, Kauai Visitors Bureau, LPGA, PGA Golf Club, Sea Pines Resort, US Club Soccer and World Golf Foundation.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
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Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
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Andy Weitz has joined the PGA Tour as chief marketing & communications officer and executive VP for investor relations. He was CMO at financial services giant Aon plc.
