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Reston, VA-based sports shop Buffalo.Agency has been named public relations partner of North American pro soccer league the United Soccer League.
The largest professional Major League Soccer organization in North America, Tampa-headquartered USL currently boasts 29 teams across nearly two-dozen states and three Canadian provinces.
Buffalo has been charged with spearheading a communications plan with media outreach that supports digital and social content integration, with the agency publicizing the league, its owners and players in mainstream consumer and trade press outlets. The agency is the first PR firm to partner with the league.
Buffalo.Agency in June rebranded from its former moniker, Buffalo Brand Invigoration Group, after acquiring advertising and branding shop Sparky’s Garage, thereby transitioning to a full-service agency from a firm that focused primarily on golf PR.
Other Buffalo clients include Fila, Galvin Green, GolfBoard, Hydrapak, Kauai Visitors Bureau, LPGA, PGA Golf Club, Sea Pines Resort, US Club Soccer and World Golf Foundation.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
