Communications Week, whose “media partners” includes AdWeek, Commpro, O’Dwyer’s and other ad/PR media, is an event in New York starting Oct. 19 on the theme of “Reinventing the Industry.”

The Week was founded by Tiffany Guarnaccia of Kite Hill PR, New York.

Tiffany GuarnacciaTiffany Guarnaccia

The event opens at 9 a.m. at 156 Fifth ave. with remarks by Erin Ade, host of BizWire TV.

Angela Tucciarone, senior manager, PepsiCo Brand Communications, will discuss current industry topics with Frank Washkuch of PRWeek.

“Reinventing brands through communications will be discussed by Dan Mazei, Reebok, Global Newsroom; David Berkowitz, Serial Marketer and previous CMO of MRY; Wendy Goldberg, EVP & CCO of iHeartMedia; Bruce Kelley, Chief Content Officer at Reader's Digest; moderated by Patrick Coffee of Adweek.

A panel at 11 a.m. will discuss whether artificial intelligence is the future of communications.

Panelists include Michelle Castillo, advertising & media reporter, CNBC Digital; Jennifer Wise, senior analyst serving B2C marketing professionals, Forrester; Carol Chung, SVP media technology, Digitas; Merrill Brown, Director, School of Communication and Media, Montclair State University, moderated by Andy

Guarnaccia Speaks Oct. 21

Guarnaccia, former Director of Communications for The Huffington Post, will introduce the final sessions and shares highlights from Communications Week 2016.

• 9:30 AM Panel: How Technology is Changing the Content Marketing Landscape?

Custom publishing has been around for well over a century, but the rapid change in technology in the past 10 years has taken this industry from a print-based discipline to an exciting and varied multi-channel practice. Content agencies are no longer the sole creators of content strategy now publishers, PR companies and media partners are creating content for brand clients. It seems everyone is getting in on the act. Our panel of experts will discuss developing and distributing content across new and innovative platforms - and where print fits in a digital era.

Moderated by The Content Council's Lori Greene, founder LPG Enterprises, panelists include Denise Burrell-Stinson, T Brand Studio, The New York Times; Sloan Gaon, CEO, PulsePoint; Cam Brown, founder & CEO, King Fish Media; Janet Levine, Group Planning Director, Mindshare and Randi Lidodice, SVP, Kaplow.

• 11 AM Panel: Leveraging Video for Immersive Storytelling | How to Incorporate VR and 360 Video into Your Content Strategy

"Hot tech trends like 360 video and augmented reality have the ability to transform storytelling for brands, creating completely immersive experiences without ever meeting the consumer directly. In fact, these platforms allow companies to provide 'even better than reality' environments through ideal conditions that showcase extreme customer experiences."

This panel will feature experts in journalism, technology and PR, including Katie Creaser, VP at Affect, a social media and PR agency; Laura Clayton McDonnell, GM Microsoft; Duy Linh Tu, associate professor of professional practice & director, digital media program, Columbia Graduate School of Journalism Technologies; moderated by Sean Czarnecki, corporate reporter, PRWeek.

Reservations are required. Cost is $25 plus $2.37.