M&C Saatchi PR has signed on to help irreverent candy and gift retailer IT'SUGAR tell its unapologetic story.Campaigns under way now are One Scary Election featuring a lollipop shaped like Donald Trump's hair and BEASTMODE® chocolate bars with the likeness of former Seattle Seahawks running back Marshawn Lynch on the packaging.
There are nearly 100 IT'SUGAR locations throughout the U.S. in New York, Las Vegas, Los Angeles, San Francisco, Miami, Denver, San Diego and Palm Beach.
“The opportunity to work with a brand that is not afraid to take risks and speak their mind does not come around very often,” Jen Dobrzelecki, executive VP, M&C Saatchi PR U.S., said.
IT’SUGAR aspires to a world with fewer rules and more sugar. The account will be led out of the M&C Saatchi PR New York office.
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